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Archive for the ‘educational books’ Category

>Directories of People Who Sell Your Books


In this issue . . .
— directories of retail stores and organizations
— John Kremer’s People You Should Know Teleseminar Series
American Way magazine
— journalists, media, brands and booksellers on Twitter

directories of retail stores and organizations
Some magazines feature directories of relevant retail stores and other
organizations that sell books. Here are a few of those directories:

Bead & Button, Kalmbach Publishing, P O Box 1612, Waukesha WI
53187-1612. Web: This bimonthly
magazine features a classified bead shop directory in every issue. Also
features bead societies and websites. Features a complete listing
of fiber and fabric shops. This same online directory can also be found at Direction Press also publishes a directory
as Fiber & Fabric Mania! A Travel Guide.

Tricycle: The Buddhist Review, 92 Vandam Street, New York NY 10013.
Email: Web: Each
issue features a classified directory of Buddhist centers, most of which
have a small retail store that features books.

John Kremer’s People You Should Know Teleseminar Series
I’m hosting a weekly teleseminar where I interview someone I think you
should know – 1. Because you will learn some useful tips from them and
2. because they offer a service or product I think might help you market
your books more effectively. The primary purpose of the teleseminars
will be to teach you practical and effective book marketing tips.

This series of teleseminars will take place every Wednesday at 8:00 p.m.
Eastern, 5:00 p.m. Pacific, for the next 12 months. If you can make the
live teleseminars, you’ll be able to ask questions. But every teleseminar
will be available for you to listen to again online any time during the
next two years.

Here are the next people I’ll be featuring in this series . . .

December 9thBob Burg, author of Endless Referrals, The Success
, and The Go-Giver – How to build a Relationship Leveraging
Machine and create Personal Walking Ambassadors for your books.

December 16thJohn Harricharan, bestselling author of When You
Walk on Water, Take the Boat
and co-author of The Power of Simplicity.
And founder of

December 23rd Bill Quain, bestselling author of Overcoming Time
Poverty, 10 Rules to Break, 10 Rules to Make
, and Pro-Sumer Power.

December 30thJeanne Hurlbert and Joan Stewart, founders of and

January 5thMark Victor Hanson, bestselling co-author of the
Chicken Soup for the Soul series as well as founder of the Mega Book
Marketing Universities. Has sold over 157 million books worldwide. His
newest venture is Special day (Tuesday)
and time (6:00 p.m. Eastern).

January 6thRick Frishman, co-founder of Planned TV Arts, president
of Morgan James Publishing, and creator of the Author 101 Universities.

January 13thBrad Walton, radio personality, media consultant,
author, and speaker. Founder of and author of
How Does the Heart Know Love?

January 20thFrank Marquette, director of Light Box Trailers. He will
talk about how authors can promote their books with video.

January 27thJoel Bauer, founder of

February 3rdRobert Allen, bestselling author of Multiple Streams
of Income
and many other titles.

February 10thDharmesh Shaw, founder of

February 24thSharon Williams, founder of The 24 Hour Secretary
and the International Association of Virtual Author Assistants.

March 10thKathi Dunn and Ron “Hobie” Hobart, book cover
designers with Dunn & Associates Design. Book covers are marketing
tools that impact the success of books.

March 17thJackie Lapin, founder of Life Wisdom Network and

March 24thAlex Carroll, creator of the program
and guest on over 1,200 radio shows during the past ten years.

April 7thMichelle Tennant Nicholson, founder of Wasabi Publicity,,, and

April 28thJoanna Penn, creator of the Author 2.0 Blueprint and
The Creative Penn blog on writing and publishing.

If you’d like to take part in this incredible series of teleseminars (there
will be at least 52 of them), you can sign up for less than $1 per seminar
by clicking here:

Again, the next teleseminar will be on Wednesday, December 9th, so
sign up soon. Each teleseminar will start at 8:00 p.m. Eastern and last
no more than one hour. And there will be time for you to ask questions
of me as well as my guest.

Sign up now by clicking here:

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Nautilus Book & Audio Book Awards – 2010
We seek Publishers & Authors with books about making our lives more
meaningful and/or the world a better place. We accept traditional and
self-published books, audio & spoken word, children & teens in 28
categories. For more information, including Guidelines & Entry Forms,
Enter Now & Save
. More info, email:

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American Way magazine
This monthly airline magazine generally features some book reviews in
every issue. Contact American Way, 4333 Amon Carter Boulevard, MD
5374, Fort Worth TX 76155; 817-967-1784; Fax: 817-967-1571. Email: Web:

Their November issue feature reviews of an autobiography of bluegrass
musician Ralph Stanley, Tom Birchard and Natalie Danford’s The Veselka
, and Richard Power’s novel, Generosity.

Adam Pitluk, Editor

Chris Wessling, Senior Editor

Jessica Jones, Associate Editor. Reviewed The Veselka Cookbook.

Bob Mehr, Contributor. Reviewed Ralph Stanley’s autobiography.

Steve Weinberg, Contributor. Reviewed Generosity.

journalists, media, brands and booksellers on Twitter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ has used Twitter’s new list function to create several
lists that might interest you:

journalists –

media –

brands –

And here is my list of booksellers to follow on Twitter:

Quotable Books
My father always used to say that when you die,
if you’ve got five real friends, then you’ve had a great life.
Lee Iacocca, automotive executive

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Copyright 2009 by John Kremer
John Kremer, editor, Book Marketing Update newsletter
author, 1001 Ways to Market Your Books, Sixth Edition
Open Horizons, P O Box 2887, Taos NM 87571
575-751-3398; Email:

>How To Get Sponsors For Your Book

>These tips come from John Kremer’s newsletter:
Here are a few specialty retailers . . .
The Book Shop at Heritage, Heritage Christian Center, 9495 E Florida
Avenue, Denver CO 80247; 303-369-8514; Fax: 303-337-2051. Web: Christian bookstore and

A Heart’s Delight, 100 N Main Street, Upper Level, Town Square Mall
#209, Breckenridge CO 80424; 970-372-5228. Fairy gifts, toys, books,
crystals, jewelry, and more.

getting sponsors for your book at $10,000 a pop!
Book Marketing by Kaayla Canfield, author of Simply Going Green in 3
Years or Less
. Kaayla suggested I feature an author in each issue and then ask readers to forward the author’s story to their own lists. That way each featured author (and his or her book) would get
exposed to hundreds of thousands of readers.

As Kaayla noted, “If all the subscribers that you have, forwarded the
[John Kremer] newsletter on to their own email base, the coverage would be incredible, and we would all benefit from it. Again, it is just a thought…trying to think of ways to help us all out in this slow time.”

In publishing her book, Kaayla found a number of sponsors for her book.
Each sponsor paid $10,000 to be in her book (and associated with the
good cred for sponsoring an ecological book). In addition, one of her
sponsors, Lafarge North America, will present her book to the media at
the American Institute of Architecture in late April.

To contact sponsors, she started by phoning companies first to find out
who to speak to about sponsorships. Once she had spoken to that
person, she asked if she could send them some information via email.

As part of her offer, she allowed sponsors to also buy books at a 50%
discount. Sponsors have chosen to buy copies for their employees.
Some have also chosen to buy copies to give to the media. As Kaayla
notes, “That is a bonus for me, as the book will hopefully be written
about by the media, which gives me extra exposure, and then extra
book sales.”

When she was looking for potential sponsors, she checked out various
eco green websites to see who sponsored them.She also suggests that authors look for big companies that are financially stable. Most of her sponsors are well known in Canada where she lives and two are international companies (BFI Canada and Lafarge North America).

She sent me a copy of the letter she sent to the potential sponsors.
You can find it here:
Note that the letter is very specific for her book, but I’ve noted in her
sample how you could change it to apply to other books.

Kaayla notes that many authors would probably go the sponsorship
route if they knew how: “It really is not hard. One just needs to

selling books to schools
Here’s another tip provided by Kaayla:

One more thing…I have been having some luck by contacting schools
directly by email and telling them about my book. I think that any
writer that has an educational book, should try that. Many schools
still have money to purchase educational books for their teachers,
students, and libraries.

Quotable Books
Statistically, the probability of any one of us being here is so small that
you’d think the mere fact of existing would keep us all in a contented
dazzlement of surprise. — Lewis Thomas, biologist

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