Automakers are giving consumers more
fuel-efficient choices than ever before
MORE THAN 160 CHOICES
The good news for consumers is that competition among automakers is driving a range of fuel-efficient technologies to market. In the federal government’s 2011 Fuel Economy Guide, (www.fueleconomy.gov
) more than 160 models are listed that achieve high mileage, in excess of 30 MPG.
However, consumer demand has not kept pace with the industry’s advancements, and automakers are encouraging consumers to consider buying one of the many fuel-efficient models on sale now. To meet our country’s goals for energy security, we need to get high volumes of these high MPG vehicles on the road.
4% CHOOSE HIGH MPG CARS
Only 4% of consumers bought cars which had 30+ MPG Combined Milage
While the majority of consumers cite fuel economy as an important consideration, only 4 percent of car buyers bought cars achieving 30 MPG or better in MY 2010, according to Ward’s Automotive. Out of 13 million passenger vehicles solid in 2010, only about 500,000 were high MPG vehicles.
94% WORRY ABOUT PRICE
Pocketbook concerns drive vehicle buying decisions, and 94 percent of consumers have said high purchase price was a deterrent to choosing an environmentally friendly or green vehicle. According to a 2010 National Academies of Science report, “new technologies can result in significant fuel savings for passenger vehicles, but at higher purchase prices for consumers.”
THE ROAD TO ENERGY SECURITY
Diverse auto technologies are on sale today, with more coming. But our country doesn’t enhance energy security if high MPG vehicles sit on dealer lots. Our policy priority now is clear, and we urge government to help find ways to encourage sales of more fuel-efficient technologies.
Energy providers play a big role in providing lower-carbon fuels and energy infrastructure. Government can assist with consistent, long-term policies and investments in infrastructure. We all need to join together to support an integrated approach to energy security.